421. Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as _________________.select the correct option.
A. market leader
B. market follower
C. market niche
D. market challenger
E. All of these
F. Both A and B

422. Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as _________________.select the correct option.
A. customer-centered company
B. profit-centered company
C. market-centered company
D. competitor centered company
E. All of these
F. Both A and B

423. Analysis conducted to examine benefits that are seen by customers and how customers value offers of competitors is classified as _________________.select the correct option.
A. benchmarking
B. customer value analysis
C. corporate image analysis
D. strategic behavior analysis
E. All of these
F. Both A and B

424. International markets can be segmented on basis of factors such as _________________.select the correct option.
A. geographic location
B. cultural factors
C. economic factors
D. Now above
E. All of these
F. Both A and B

425. Process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as ______________. Which of the following is a correct statement?
A. branding analysis
B. premium analysis
C. competitor analysis
D. corporate analysis
E. All of these
F. Both A and B

426. Concept through which life is brought up in the message of advertising strategy in a memorable and distinctive way is classified as ______________. Which of the following is a correct statement?
A. persuasive concept
B. rational concept
C. reminder concept
D. creative concept
E. All of these
F. Both A and B

427. According to competitive positions, main focus of market follower strategy is to ______________. Which of the following is a correct statement?
A. follow at a distance
B. multiple niching
C. full frontal attack
D. expand market share
E. All of these
F. Both A and B

428. Company wants to nurture, retain and grow its customer of customer group called ______________. Select a suitable option.
A. Strangers
B. True friend
C. Barnacles
D. Butterflies
E. All of these
F. Both A and B

429. In ‘stages of adoption process’, customer decides to become regular user in ______________. Select the suitable option.
A. adoption
B. awareness stage
C. interest stage
D. evaluation stage
E. All of these
F. Both A and B

430. Segmentation of international markets on basis of stability of governments is included in ______________. Select the suitable option.
A. political and legal factors
B. geographic location
C. cultural factors
D. economic factors
E. All of these
F. Both A and B