Help is required related to the marketing exam or test preparation? Academic task covers Marketing MCQs with answers and explanations. These Marketing MCQs are equally helpful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM, and MCA. These marketing management MCQs are also used for the preparation of NTS, FPSC, KPPSC, ETEA and other tests. MCQs on Marketing covers the topic like Core Concepts of Marketing, Marketing Management MCQs, Marketing Mix MCQ: Price Mix, Product Mix, Promotion Mix, Place Mix, New Product Development. Brand Management MCQ, MCQs on Marketing Environment, Consumer behavior, Integrated marketing communications – and much more. Also, check Finance MCQs with answers here.
21. In __________more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
22. Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
23. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
24. In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price
25. Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
26. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
27. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
28. In __________more customers would like to buy the product than can be satisfied.
A. latent demand
B. irregular demand
C. overfull demand
D. excessive
29. Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market
30. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets