1071. ______ Influence product line decisions____.
A. Customer preference
B. Change in demand
C. Porduct specialization
D. All of these *
1072. Rising profits is a feature of ______ stage of PLC.
A. Growth *
B. Introduction
C. Maturity
D. Saturation
1073. Revival plans to reintroduce the product in more modified form is adopted in ______ stage of PLC.
A. Introduction
B. Maturity
C. Decline *
D. Growth
1074. After sales service is part of _______.
A. Core product
B. Augmented product *
C. Tangible product
D. None of these
1075. The set of all the products a firm made available to consumers buy is called _____.
A. Product line *
B. Product Mix
C. Product Category
D. None of these
1076. Setting price on the basis of the total cost per unit is known as _______.
A. Cost based pricing *
B. Demand based pricing
C. Competition based pricing
D. Value based pricing
1077. Setting price on the basis of the demand for the product is known as ______.
A. Cost based pricing
B. Demand based pricing *
C. Competition based pricing
D. Value based pricing
1078. Setting price on the basis of the competition for the product is known as _______.
A. Cost based pricing
B. Demand based pricing
C. Competition based pricing *
D. Value based pricing
1079. Pricing method based on customer value is known as _______.
A. Cost based pricing
B. Demand based pricing
C. Competition based pricing
D. Value based pricing *
1080. Which of the following is not a method of cost based pricing ?
A. Cost plus pricing
B. Marginal cost pricing
C. Differential pricing *
D. Targeting pricing