1001. Marketing is a process of converting the potential customers into ________.

A. Actual customers *
B. Prospective customers
C. Marketers
D. None of these

1002. Marketing is a ________ process_______.

A. Goal oriented
B. Exchange
C. Social
D. All of these *

1003. Which of the following is not included in the function of physical supply ?

A. Standardization *
B. Storage
C. Transport
D. Packaging

1004. All forces or factors that effect marketing policies , decisions and operations of a business constitute_________.

A. Marketing Mix
B. Marketing Environment *
C. Marketing control
D. None of these

1005. The group of elements price, product, promotion and place constitute ________.

A. Marekt Mix
B. Marketing Mix *
C. Production Mix
D. Promotion Mix

1006. The concept of marketing mix was developed by _______.

A. Philip kotler
B. Stapleton
C. N.H Borden *
D. Albert W Emery

1007. _______ concept is based on the principle that marketing is not a department but it is pervasive throughout the company________.

A. Production
B. Holistic *
C. Modern
D. Selling

1008. ________ simply refers to product planning _____.

A. Merchandising *
B. Assembling
C. R & D
D. None of these

1009. Branding is a function of _________.

A. Research
B. Exchange
C. Physical supply
D. Facilitating *

1010. Market where goods are transacted on the spot or immediately _______.

A. Future Market
B. Spot Market *
C. Perfect Market
D. None of these