701. Trends in the Price of goods and services.
A. 1, 3 and 5
B. 1, 2, 3, 4 and 5
C. 1, 2, 3 and 4
D. None of these

702. Which of the following statement is true?
A. The essence of marketing is a transaction of an exchange.
B. Marketing-orientation is philosophy, which has to pervade the organisation structure.
C. Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation.
D. All of the above

703. Which of the following is not included in the 4 P’s of Marketing
A. Placement
B. Price
C. Production
D. Product

704. “Price” is an important factor in the effective marketing mix. What are other factors in 4 Ps?
A. Product, Promotion , Place
B. Place, Persuasion, Promotion
C. Pride, Person, Place
D. Product, Place, Persuasion

705. Product design is a function of
A. Front office staff
B. Back office staff
C. Management
D. Marketing and Research team

705. The two components of a marketing strategy are
A. Target market and marketing mix
B. Target market and Promotion
C. Market and Producer
D. Produce and Agent

706. The course of a product’s sales and profit over its lifetime is called
A. The sales chart
B. The product life cycle
C. The dynamic growth curve
D. The adoption cycle

707. A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
A. Direct Marketing
B. Personal Selling
C. Advertising
D. Sales Promotion

708. Different products remain in existence for a different limited period. This is called
A. Product life cycle
B. Product life
C. Product maturity
D. Product decline

709. In the simple response model of consumer behaviour, the entities involved in it are
A. Stimulus
B. Response
C. Product
D. All of the above

710. Which among the following is the crux of the marketing process?
A. Marketing Planning
B. Marketing Research
C. Marketing Mix
D. Market Expansion