1051. Anything that has the ability to satisfy a consumer need is known as _______.

A. Price *
B. Package
C. Product
D. Promotion

1052. Products adapted to the perceived unique characteristics of national markets _______.

A. Local Products *
B. Multinational products
C. International products
D. Global products

1053. Products seen as having extension potential into other markets ______.

A. Local products
B. Multinational products
C. International Products
D. Global products *

1054. Products seen as only suitable in one single market ______.

A. Local products *
B. Multinational products
C. International Products
D. Global products

1055. Products designed to meet global segments ______.

A. Local products
B. Multinational products
C. International Products
D. Global products *

1056. Trade Mark is a _________.

A. Name
B. Registered Brand *
C. Symbol
D. Design

1057. Brands owned and developed by producers are known as _______.

A. Manufacturer brands *
B. Individual brands
C. Family brands
D. Dealer

1058. ______ brands indicate only the product category _________.

A. Dealer
B. Licensed
C. Generic *
D. Individual

1059. Which of the following is not a limitation of branding _______.

A. It is expensive
B. It reduces selling efforts *
C. It promotes unfair competition
D. It leads to brand monopoly

1060. The only revenue producing element in the marketing mix is _______.

A. Product
B. Price *
C. Place
D. Promotion