1161. _______ advertisement stresses on comparative features of two brands.
A. Comparative advertisement *
B. Complimentary advertisement
C. Niche advertisement
D. None of these
1162. _____ is not a commercial advertising.
A. Consumer Ad
B. Industrial Ad
C. Trade Ad
D. Shortage Ad *
1163. When manufacturers , Wholesalers and retailers jointly share the expenditure on advertising , It is called _______.
A. Joint advertising
B. Co-operative advertising *
C. Sponsored advertising
D. None of these
1164. ______ refers to duplicating the brand image of one product of promote another product of the same brand.
A. Surrogate advertising *
B. Shortage advertising
C. Advocacy advertising
D. None of these
1165. _______ is not a step in advertising campaign____.
A. Market analysis
B. Determining objectives
C. Selecting Ad media
D. Supply of goods *
1166. A good catchy phrase used and repeated often in an advertisement is _______.
A. Idea
B. Brand Name
C. Trade Mark
D. Slogans *
1167. USP stands for ________.
A. Universal service provider
B. Upper service position
C. Unique selling proposition *
D. None of these
1168. _______ is not a pretest to evaluate advertising effectiveness.
A. Portfolio test
B. Consumer Jury method
C. Recognition test *
D. None of these
1169. ______ is not a post test to evaluate advertising effectiveness.
A. Real test
B. Opinion research
C. Association testĀ
D. Portfolio test
1170. ____ is not a consumer promotion scheme.
A. Samples
B. Advertising material
C. Coupons
D. RebatesĀ