1171. In____ appeals are emotional.

A. Consumer promotion
B. Advertising *
C. Dealer Promotion
D. All of these

1172. _______ is not a dealer promotion scheme .

A. Free goods
B. Trade allowance
C. Coupons *
D. All of these

1173. _____ is not a sale force promotion scheme.

A. Bonus to sales force
B. Slotting allowance *
C. Sales force contests
D. None of these

1174. Dealer promotion is also known as _______.

A. Trade promotion *
B. Goods promotion
C. Commerce promotion
D. None of these

1175. Which of the following is not an element of promotion mix _____.

A. Advertisement
B. Branding *
C. Personal selling
D. Sales promotion

1176. _______ type of advertisement is used when the product enters into growth stage of PLC.

A. Selective advertising *
B. Reminder advertising
C. Primary advertising
D. None of these

1177. The strategy of choosing one attribute to excel to create competitive advantage is known as ______.

A. Under positioning
B. Unique selling proposition *
C. Over positioning
D. None of these

1178. The concept of USP was introduced by _______.

A. Rosser Reeves *
B. Theodore levit
C. NH Borden
D. None of them

1179. Which of the following is not a sales promotion tool .

A. Discount
B. Dealer contest
C. Advertisement *
D. Consumer contest

1180. The process of direct communication between the sales person and a prospect is called .

A. Personal selling *
B. Direct Marketing
C. Advertising
D. None of these