111. The Napkin Model of the early Internet boom period was attributed to:
A. Internet investors
B. New Technology developers
C. Online strategists in the Catering industry
D. Dotcom entrepreneurs and tycoons
112. Web Metrics provides a vital role in which phase of The Strategic Marketing Cycle?
A. Planning Phase
B. Implementation Phase
C. Control Phase
D. Evaluation Phase
113. Technologically inspired change drives:
A. Organisational restructuring either by department or across the organisation
B. Organisations to adopt new technology in imaginative ways
C. Organisations through cycles of industrial change
D. Managers or champions to instigate change
114. A web site should be designed for:
A. As wide appeal as possible
B. As many segments as possible
C. As many ‘publics’ as possible
D. Your most valuable customer with high lifetime values
115. The gardening and plant specialist web site, www.crocus.co.uk has a:
A. Customer-Focused Orientation
B. Network Focused Orientation
C. Internally Focused Orientation
D. Target Group Orientation
116. For effective campaign management and customer service in a multi-channel environment, organisations need:
A. A consistent brand image
B. A distinct strategy for each channel
C. Data integration across channels
D. e-Mail and CRM
117. Online customer reviews, collaborative filtering and 360′ degree product viewings are all examples of?
A. Online customer service
B. Online core benefits
C. Information goods
D. Online added value
118. Which of the technologies below provide real time exchange of information for the benefit of players in logistics and supply chain management?
A. Secure Electronic Transactions (SET)
B. Electronic Data Interchange (EDI)
C. Graphical User-Interfaces (GUI)
D. Supply Chain
119. Mike Grehan’s Online Promotional Planning tool contains which four elements?
A. Planning, Product, Positioning and Place
B. Product, Price, Place and Promotion
C. Positioning, Permission, Partnership and Performance
D. Promotion, Public Relations, Personalisation and Permission
120. From a marketing perspective, what is the major attraction of the Internet to Small and Medium Sized Enterprises?
A. Falling Technology Costs
B. International expansion
C. Greater promotional opportunities and access to more markets
D. Improvements in Supply Chain Management