431. Segmentation done on basis of regions or areas to live such as urban, suburban and rural areas is define as ______________. Select a suitable option.
A. behavioral segmentation
B. geographic segmentation
C. demographic segmentation
D. psychographic segmentation
E. All of these
F. Both A and B

432. Market segments must be ______________. Select the suitable option.
A. attainable
B. measurable
C. accessible
D. NONE of above
E. All of these
F. Both A and B

433. Market offering can be combination of ______________. Which of the following option is correct?
A. product & services
B. Information
C. Places
D. None of the above
E. All of these
F. Both A and B

434. Considering competitive positions, company with largest share in market in its industry is classified as ______________. Which of the following option is correct?
A. market challenger
B. market leader
C. market follower
D. market niche
E. All of these
F. Both A and B

435. Customer-driven marketing strategy is another name of ______________. Which of the following option is correct?
A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept
E. All of these
F. Both A and B

436. In an industry, group of firm which follows similar strategy is classified as ______________. Which of the following option is correct?
A. outbound group
B. strategic group
C. inbound group
D. comparative group
E. All of these
F. Both A and B

437. According to competitive positions, main focus of market leader strategy is to ______________. Which of the following option is correct?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack
E. All of these
F. Both A and B

438. Adopter group ‘laggards’ are ____________ Select the suitable option.
A. tradition-bound
B. deliberate
C. guided by respect
D. skeptical
E. All of these
F. Both A and B

439. Social class group which earns through exceptional ability is best classified as ____________. Select a suitable option.
A. upper uppers
B. upper middles
C. working class
D. lower uppers
E. All of these
F. Both A and B

440. undifferentiated marketing’ is also called as _____________. Select the suitable option.
A. micromarketing
B. mass marketing
C. segmented marketing
D. concentrated marketing
E. All of these
F. Both A and B

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