1291. Procurement,technology advancement, human asset the executives , and firm foundation are taken care of in specific particular divisions and are called :

A. Material handling
B. Support activities *
C. Inventory activities
D. Primary activities

1292. To evaluate its own costs and performance, the company should estimate its rivals:

A. Competition
B. Standards
C. Challenges
D. Benchmarks *

1293. The success of the business is not only dependent on how well each department does its job, but also on how well the activities of each department are coordinated to carry out _______.

A. Core strategies
B. Satellite businesses
C. Core values
D. Core business processes *

1294. All of the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information are referred to as the in relation to core business processes:

A. Market sensing process *
B. Market research process
C. Target marketing process
D. Market pulse process

1295. With respect to the core business processes, all the activities involved in researching, developing, and launching new high quality offerings quickly and within budget are referred to as the :

A. New product process
B. New offering realization process *
C. Product development process
D. Product launch process

1296. When it comes to the core business processes, all of the activities that go into determining target markets and looking for new customers are referred to as the _________.

A. Customer acquisition process *
B. Customer relationship management process
C. Fulfillment management process
D. Customer prospecting process

1297. A good way to describe the _________ would be discuss all the activities involved in building deeper understanding, relationships and offerings to individual customers :

A. Customer acquisition process
B. Customer relationship management process *
C. Customer prospecting process
D. Customer fulfillment management process

1298. Global marketers must decide _________.

A. Which countries to enter;
B. How to enter each country (as an exporter, a licensee, a joint venture partner, a contract manufacturer, or a sole manufacturer);
C. How to adapt the features of their products and services to each country; and
D. How their products are priced in various nations.
E. All of the above *

1299. Nasir Ali came up with the idea of _______ to describe a group of complementary goods and services that consumers think are closely related but are distributed across a variety of industries:

A. Metamarket *
B. Vertical integration
C. Horizontal integration
D. Betamarket

1300. The _____ Promises to result in more relevant pricing, more targeted communications, and accurate levels of production:

A. Age of globalization
B. Age of deregulation
C. Industrial age
D. Information age *