941. The customer focused philosophy is known as the ______________ concept.
A.Production.
B.Product.
C.Selling.
D.Marketing.

942. Ending prices with 99p is called.
A.Price lining.
B.Prestige pricing.
C.Odd-even pricing.
D.Skimming.

943. Setting a price below that of the competition is called.
A.Skimming.
B.Competitive pricing
C.Penetration pricing.

944. Organization which sell their products the internet directly to consumers are called.
A.B2B.
B.B2C.
C.Re-marketing.
D.Service marketing.

945. Who has introduced the concept of market segmentation.
A.N.H. Borden.
B.Rosier.
C.Wendell R. Smith

946. ______________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.
A.Social.
B.Patronage.
C.Inherent.
D.Product.

947. Generally ______________ is an indication of quality.
A.Price.
B.Quantity.
C.Size.
D.Colour.

948. Direct marketing is found more suitable to which of the following products.
A.Agricultural products.
B.TV.
C.Shoes.
D.Vacuum cleaner.

949. The process of direct communication between the sales person and a prospect is called:
A.Direct marketing.
B.Personal selling.
C.Advertising.
D.None of these.

950. Which of the is against marketing concepts.
A.Social marketing.
B.De-marketing.
C.Niche marketing.
D.None of these.