641. Customers buy from stores and firms that offer the highest ________.
A. level of customer satisfaction
B. company image
C. value for the dollar
D. customer perceived value

642. To manage a business well is to manage its future, and to manage the future is to manage information, this statement is related to
A. Effective Marketing Information
B. Promotion
C. Price
D. Effective Sales Planning

643. Which is the task of advertising?
A. Providing information about the product
B. Image building
C. Behaviour reinforcement
D. All of the above

644. Which is the factor of Pricing decisions?
A. Controller
B. Style and appearance prime consideration
C. Flexibility in production
D. All of the above

645. In the case of excess demand ________ may be required to reduce the number of customers or to shift demand temporarily or permanently
A. surplusing
B. negotiating
C. demarketing
D. value marketing

646. Market-oriented consists
A. Highlights the factor that influence customers buying decisions
B. Promotes results of market research and research and development investment
C. Diagnosis and interprets the strategy, assumption, cost structure and objectives of major components
D. All of the above

647. Which of the following reflects the marketing concept philosophy?
A. “We build them so you can buy them.”
B. “When it’s profits versus customers’ needs, profits will always win out.”
C. “We’re in the business of making and selling superior products.”
D. “We don’t have a marketing department, we have a customer department.”

648. Which one of the step is not included under the step of marketing programming process?
A. Developing the marketing mix
B. Selection of market targets
C. Setting objectives
D. Market response

649. Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
A. exchange
B. marketing
C. management
D. production

650. Which of the following is pricing objectives?
A. Market Penetration
B. Market Share
C. Competition
D. All of the above