761. Early adopters of which opinion leaders are largely comprised of and tend to be ______________
A.Generalized; that is, they tend to lead the group on most issues
B.More likely to buy new products before their friends do and voice their opinions about them
C.From the upper class; people from other classes are more likely to be followers
D.Quiet, withdrawn people who don’t make fashion statements or take risks easily

762. The strategic marketing planning process begins with ______________
A.The writing of the mission statement
B.The establishment of organizational objectives
C.The formulation of a marketing plan
D.Hiring a senior planner

763. Market expansion is usually achieved by:
A.More effective use of distribution
B.More effective use of advertising
C.By cutting prices
D.All of the above are suitable tactics

764. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ______________ period.
A.Production
B.Sales
C.Marketing
D.Relationship

765. Diversification is best described as which of the following?
A.Existing products in new markets
B.Existing products in existing markets
C.New products for new markets
D.New products for existing markets

766. Today’s marketers need ______________
A.Neither creativity nor critical thinking skills
B.Both creativity and critical thinking skills
C.Critical thinking skills but not creativity
D.Creativity but not critical thinking skills

767. An imbalance between a consumer’s actual and desired state in which recognition that a gap or problem needs resolving is called ______________
A.Motive development
B.An attitudes
C.A self-concept
D.Product Evolutions

768. When producers, wholesalers, and retailers act as a unified system, they comprise a ______________
A.Conventional marketing system.
B.Power-based marketing system.
C.Horizontal marketing system.
D.Vertical marketing system.

769. Which of the following is a strategic marketing planning tool?
A.The market share/market growth (BCG) matrix
B.The consumer scanning model
C.A market vulnerability/business opportunity matrix
D.Market sheet analysis

770. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
A.Marketing strategy.
B.Marketing control.
C.Marketing analysis.
D.Marketing implementation