811. By orchestrating several services and goods at places like amusement park and theme restaurant, a firm markets:
A. Services
B. Events
C. Experiences
D. None of the above

812. “Every Little Helps” is the famous marketing campaign of:
A. Philips
B. Sony
C. Videocon
D. Tesco

813. “Sense and Simplicity” is the marketing campaign of:
A. Philips
B. Sony
C. Videocon
D. Tesco

814. A marketer is a person who seeks a response, a purchase, a vote, attention from another party, called the
A. Prospect
B. Seller
C. Firm
D. Management

815. When consumers dislike a product and are even ready to pay a price to avoid it is known as:
A. Latent demand
B. Nonexistent demand
C. Negative demand
D. Declining demand

816. When customers share a strong need that cannot be satisfied by an existing product, it is:
A. Latent demand
B. Unwholesome demand
C. Nonexistent demand
D. Full demand

817. When consumers are attracted to products that have undesirable social consequences, it is
A. Full demand
B. Unwholesome demand
C. Overfull demand
D. Negative demand

818. Resource markets can be classified into:
A. Raw material markets and labor markets
B. Labor markets and money market
C. Raw material market, labor market and money market
D. None of the above

819. s per marketers, which of the following statement is correct?
A. Sellers constitute the industry and buyers constitute the market
B. Sellers constitute the market and buyers constitute the industry
C. Sellers constitute the market as well as industry
D. Buyers constitute the market as well as industry

820. Which of the following statement is true about rural marketing?
A. Rural Marketing consists of marketing of only inputs to the rural market
B. Rural Marketing consists of marketing of only outputs from the rural markets to other geographical areas
C. Rural Marketing consists of marketing of inputs to the rural market as well as well as marketing of outputs from the rural markets to other geographical areas
D. All of above are false