1251. The four PS represent the sellers view of the marketing tools available for influencing buyers from a buyers point of view each marketing tool is designed to deliver a customer benefit Robert Lauterborn suggested that the seller’s four PS correspond to the customers four Cs. the Four cs are :

A. Customer solution, customer cost, Convenience, and communication *
B. Customer focus, cost, Convenience, and communication
C. Convenience, control, competitation, and cost
D. Competition, cost, Convenience and communication

1252. Holistic marketing incorporates ______ ensuring that everyone in the oganization embraces appropriate marketing principles, especially senior managment:

A. Profit objectives
B. Share of customer
C. Internal Marketing *
D. The Marketing Mix

1253. Marketing is not a department so much as a ________.

A. Company orientation *
B. Philosophy
C. Function
D. Branch of management

1254. Holistic marketing incorporates _______ and understanding broader concerns and the ethical , environmental , legal, and social context of marketing activities and programs

A. Safe product design
B. Cultural marketing
C. Social responsibility marketing *
D. Cross- functional teams

1255. According to the _________, the organization’s responsibility is to identify the requirements, preferences, and interests of target markets and to provide the desired satisfactions more effectively and efficiently than rivals in a manner that preserves or enhances the well-being of consumers and society.

A. Customer-centered business
B. Focused business model
C. Societal Marketing concept *
D. Ethically responsible marketing manager

1256. Companies see _________ as an opportunity to enhance their corporate reputation , raise brand awareness, increase customer loyalty ,build sales, and increase press coverage :

A. Cause-related marketing *
B. Brand Marketing
C. Equity Marketing
D. Direct Marketing

1257. When a customer has a(n)________ need he /she wants a car whose operating cost , not its initial price, is low:

A. Stated
B. Real *
C. Unstated
D. Delight

1258. When a customer has a(n) __________ need the customer wants to be seen by friends as a savvy consumer.

A. Real
B. Unstated
C. Delight
D. Secret *

1259. During market segmentation analysis the marketer identifies which segments present the greatest opportunity . These segments are called _______.

A. Target Markets *
B. Primary Markets
C. Tertiary Markets
D. Demographic Markets

1260. For each market , the firm develops a ________ the offering is positioned in the minds of the target buyers as delivering some central benefits.

A. Value offering
B. Nice offering
C. Market offering *
D. Segment offering