61. ….…..is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
A. Marketspace
B. Marketplace
C. Metamarket
D. Marketpace
62. The ___________________ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
A. Marketing
B. Production
C. Product
D. Selling
63. __________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
A. Consumer products
B. Specialty products
C. Industrial products
D. Personal Products
64. The term ‘marketing mix’ describes:
A. a composite analysis of all environmental factors inside and outside the firm.
B. a series of business decisions that aid in selling a product.
C. the relationship between a firm’s marketing strengths and its business weaknesses.
D. a blending of strategic elements to satisfy specific target market
65. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.
A. customer satisfaction
B. planning excellence
C. a quality rift
D. a value line
65. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?
A. Promote marketing intelligence.
B. Develop sales tactics.
C. Develop the customer proposition.
D. Work with other business functions and third parties.
66.After concept testing, a firm would engage in __________ for developing and marketing a new product?
A. Marketing Strategy Development Stage
B. Business Analysis Stage
C. Product Development Stage
D. Test Marketing Stage
67. If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?
A. Introduction
B. Decline
C. Growth
D. Maturity
68. Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
A. Pricing
B. Promotion
C. Distribution
D. Product
69.Buying goods and services for further processing or for use in the production process refers to _________
A. Consumer markets
B. Government markets
C. Business markets
D. International markets
70. Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy