511. Which of the subsequent terms best describes the environment that includes the forces getting ready to the corporate that has an effect on its ability to serve its customers—the company, suppliers, promoting channel companies, client markets, competitors, and publics?
A. macroenvironment
B. microenvironment
C. Both A & B
D. global environment
E. networked environment
F. None of these

512. In a company’s microenvironment all of the following would be considered EXCEPT:
A. political forces.
B. marketing channel firms.
C. Both A & B
D. publics.
E. customer markets.
F. None of these

513. Which of the subsequent BEST describes the environment that contains the larger social group forces that have an effect on the company-level environment—demographic, economic, natural, technological, political, and cultural forces?
A. macroenvironment
B. microenvironment
C. Both A & B
D. global environment
E. networked environment
F. None of these

514. In a company’s macro environment all of the following would be considered to be a part EXCEPT:
A. marketing channel forces.
B. demographic forces.
C. Both A & B
D. technological forces.
E. natural forces.
F. None of these

515. Finance, analysis and development, purchasing, and manufacturing are all activities that are a part of that element of the microenvironment?
A. the suppliers.
B. the company’s internal environment
C. Both A & B
D. the marketing channel firms
E. the publics
F. None of these

516. The company’s mission, objectives, broad strategies, and policies are set by __________ management.
A. Mid-level
B. Top
C. Both A & B
D. Marketing
E. Tactical
F. None of these

517. ________________ are an important link within the company’s overall “value delivery system” since they supply the resources required by the company to produce its merchandise and service.
A. Competitor networks
B. Marketing intermediaries
C. Both A & B
D. Suppliers
E. Service representatives
F. None of these

518. Companies that targets market very narrowly is called _______________.select the correct option.
A. micromarketing
B. mass marketing
C. segmented marketing
D. niche marketing
E. All of these
F. Both A and B

519. Toyota Corporation which produces several different brands of cars is an example of
A. segmented marketing
B. niche marketing
C. Mass marketing
D. micromarketing
E. All of these
F. Both A and B

520. Royal Caribbean hotel chain which targets families and high energy couples is an example of ____________.which of the following statement is correct,
A. behavioral segmentation
B. geographic segmentation
C. income segmentation
D. psychographic segmentation
E. All of these
F. Both A and B