51_________ is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected.

A. Marketing
B. Selling
C. Assembling
D. Transportation

52.The key term in the American Marketing Association’s definition of marketing is:
A. Activity
B. Sales
C. Products
D. Value

53. Marketing management is ________.
A. developing marketing strategies to move the company forward
B. managing the marketing process
C. monitoring the profitability of the company’s products and services
D. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

54.________ is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate.
A. Conventional Model
B. Contemporary Model
C. Competitive Model
D. None of the above

55.Which of the following is not an Exchange function of Marketing?
A. Product Planning & Development
B. Buying function
C. After-sales service
D. Selling Function

56.The key customer markets consist of ____________
A. Government Markets
B. Business Markets
C. Consumer Markets
D. All of the above

57. Which one of the following is a key to build lasting relationships with consumers?
A. Price of the product
B. Need recognition
C. Customer satisfaction
D. Quality of product

58.If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.
A. Production
B. Sales
C. Marketing
D. Social marketing

59.Transporting and storing goods is part of which of the following marketing channel functions?
A. Inventory Channel
B. Direct Marketing Channel
C. Physical Distribution Channel
D. Warehousing Channel

60. Which of the following statements is the most correct statement?
A. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.
B. Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society
D. “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.