71. _______ is NOT the stage that customers go through in the process of adopting a new product
A. Awareness
B. Interest
C. Evaluation
D. Culture
72. The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
A. Motive
B. Belief
C. Behaviour
D. Attitude
73. New product development starts with which one of the following steps of new product development?
A. Idea screening
B. Idea generation
C. Test marketing
D. Concept testing
74. What does this statement show “Trade of value between two parties”?
A. Competition
B. Transaction
C. Exchange
D. Need
75. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?
A. Selling concept
B. Product concept
C. Production concept
D. Marketing concept
76. The buying process starts from which one of the following stages in which the buyer recognizes a problem or need
A. Need recognition
B. Information search
C. Evaluation of alternative
D. Purchase decision
77. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
A. Geographic
B. Demographic
C. Psychographics
D. Behavioral
78. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction
79. Which one of the following statements by a company chairman BEST reflects the marketing concept?
A. We have organized our business to satisfy the customer needs
B. We believe that the marketing department must organize to sell what we produce
C. We try to produce only high quality, technically efficient products
D. We try to encourage company growth in the market
80. The word shampoo in English is derived from the ………. chāmpo
A. French Word
B. Greek Word
C. Hindi Word
D. Sanskrit Word