1141. Direct marketing is found more suitable to which of the following products?
A. Agriculture products
B. Tv
C. Shoes
D. Vaccum cleaner *
1142. Which company is the pioneer in the direct marketing ?
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs *
1143. _______ is a system of branch shops operated under a centralized management and dealing in similar lines of goods _____.
A. Super Market
B. Multiple shops *
C. Self-servcie store
D. None of these
1144. _______ is not a vertically integrated channel ____.
A. Administered
B. Contractual
C. Corporate
D. None of these *
1145. ______ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit_____.
A. Horizontal channel *
B. Vertical Channel
C. Cross channel
D. None of these
1146. ______ is not a function of wholesaler _.
A. Warehousing
B. Transporting
C. Risk Bearing
D. None of these *
1147. _______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities .
A. Cheap-jacks *
B. Hawkers
C. Market traders
D. None of these
1148. _____ factor is not considered as an important one while selecting channel of distribution.
A. Product
B. Market factor
C. Color *
D. None of these
1149.____ is not included in the product factor.
A. Physical nature
B. Technical nature
C. Suitability *
D. None of these
1150. The retailer sells goods in ______.
A. Huge quantity
B. Small quantity *
C. Not sufficient
D. None of these