1281. The total amount sales that might be available to all firms in an industry during a given time period is known as the :

A. Total Market potential *
B. Total Market shares
C. Total Market penetration
D. Total Market percentage

1282. A company can only succeed in a highly competitive economy like ours by tailoring the value delivery process and selecting, providing, and ________ superior value:

A. Communication *
B. Selecting target markets with
C. Composing
D. Developing

1283. The conventional understanding of marketing holds that a company produces something and then ________ it:

A. Markets
B. Sells *
C. Distributes
D. Prices

1284. Today, the mass market is actually splintering into numerous __________ each with its own wants , perceptions ,preferences, and buying criteria :

A. Micro markets *
B. Market targets
C. Macro markets
D. Customer cliques

1285. The homework that marketing must complete prior to the creation of any product is represented by the first phase of the value creation and delivery sequence, which is __________.

A. Choosing the value *
B. Market research
C. Target Marketing
D. Service consideration

1286. When the sales force, sales promotion, advertising, and other communication tools announce and promote the product, this is the final step in the value creation and delivery sequence:

A. Developing
B. Distributing
C. Communicating *
D. Reversing

1287. The value delivery process has been improved by the Japanese to include a component that emphasizes _____.

A. Zero servicing
B. Zero customer feedback time *
C. Zero promotion
D. Zero dependency on intermediaries

1288. The ______ is a tool for figuring out how to add more value to customers:

A. Value chain *
B. Customer Survey
C. Brand loyalty index
D. Promotion Channel

1289. Nine strategically important activities that create value and cost in a specific business are identified by the __________:

A. Value proposition
B. Value chain
C. Mission statement
D. Annual report

1290. The sequence of bringing materials into the business (inbound logistics), transforming them into operations for final products, shipping final products outbound logistics, marketing and selling them, and maintaining them are covered by the ______ in the value chain:

A. Operational process
B. Manufacturing process
C. Primary activities *
D. Secondary activities