1041. Shiny hair in case of shampoo is a _______ utility ________.

A. Primary
B. Evolved *
C. Generic
D. None of these

1042. Which of the following is not an element of demographic segmentation?

A. Family size
B. Population density
C. Income *
D. Religion

1043. Motives which are driven by learning, perception and attitude are known as _________.

A. Emotional Motives
B. Patronage Motives
C. Psychological Motives
D. Rational Motives *

1044. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called ______.

A. Target Marketing *
B. Market Segmentation
C. Product differentiation
D. None of these

1045. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment ____.

A. Total Market approach
B. Concentration approach
C. Multi-segment approach *
D. None of these

1046. The act of creating an image about a product or brand in the consumers mind is known as _______.

A. Positioning *
B. Target Marketing
C. Market segmentation
D. Product differentiation

1047. Which of the following are the elements of product positioning ____.

A. The product
B. The company
C. The Consumer
D. All of these *

1048. Using the names of company’s powerful brands for line extension is ________.

A. Positioning by product attributes and benefits
B. Positioning by Brand Endorsement *
C. Positioning by use, Occasion and time
D. Positioning by corporate identity

1049. The companies that have become a tried and trusted household name are __________.

A. Positioning by product attributes and benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and time
D. Positioning by corporate identity *

1050. Positioning by emphasizing the special attributes and benefits of the product is known as ______-.

A. Positioning based on features and benefits of the product*
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and time
D. Positioning by corporate identity