1041. Shiny hair in case of shampoo is a _______ utility ________.
A. Primary
B. Evolved *
C. Generic
D. None of these
1042. Which of the following is not an element of demographic segmentation?
A. Family size
B. Population density
C. Income *
D. Religion
1043. Motives which are driven by learning, perception and attitude are known as _________.
A. Emotional Motives
B. Patronage Motives
C. Psychological Motives
D. Rational Motives *
1044. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called ______.
A. Target Marketing *
B. Market Segmentation
C. Product differentiation
D. None of these
1045. An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment ____.
A. Total Market approach
B. Concentration approach
C. Multi-segment approach *
D. None of these
1046. The act of creating an image about a product or brand in the consumers mind is known as _______.
A. Positioning *
B. Target Marketing
C. Market segmentation
D. Product differentiation
1047. Which of the following are the elements of product positioning ____.
A. The product
B. The company
C. The Consumer
D. All of these *
1048. Using the names of company’s powerful brands for line extension is ________.
A. Positioning by product attributes and benefits
B. Positioning by Brand Endorsement *
C. Positioning by use, Occasion and time
D. Positioning by corporate identity
1049. The companies that have become a tried and trusted household name are __________.
A. Positioning by product attributes and benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and time
D. Positioning by corporate identity *
1050. Positioning by emphasizing the special attributes and benefits of the product is known as ______-.
A. Positioning based on features and benefits of the product*
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and time
D. Positioning by corporate identity