821. The set of benefits that a company offers to its customers for satisfying their needs is known as
A. Product proposition
B. Value proposition
C. Price proposition
D. None of the above

822. The intangible value proposition is made physical by an offering, which can be
A. a combination of products and services
B. a combination of services and information
C. a combination of information and experiences
D. a combination of product, services, information and experiences

823. Value can be defined as the sum of the perceived tangible and intangible costs and benefits to customers and is a combination of :
A. quality and service
B. Service and price
C. Quality, service and price
D. None of the above

824. In marketing terms, “QSP” stands for
A. Quality, service and price
B. Quality, service and product
C. Quality, sales and product
D. Quality, sales and prices

825. Value ______ with quality and service and ______ with price.
A. Increases, decreases
B. increases, increases
C. Decreases, increases
D. Decreases, decreases

826. Which of the following is not part of demographic segmentation?
A.Age.
B.Income.
C.Education.
D.Interest.

827. When a consumer decides to buy without much logical thinking, his decision is said to be ______________
A.Patronage.
B.Emotional.
C.Rational.
D.None of these.

828. ______________ price refers to the high initial price charged when a new product is introduced in the market.
A.Premium.
B.Penetration.
C.Skimming.
D.None of these.

829. ______________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
A.Skimming.
B.Penetration.
C.Premium.
D.None of these.

830. Super market is also known as ______________.
A.Self service store
B.Hyper market.
C.co-operative societies.
D.None of these.