781. Identify the incorrect statement about multiple channels:
A.Internet banking is an example of low cost channel that is offered by banks
B.Customers usually use only one channel for all transactions even if multiple channels are offered
C.Service sensitive customers prefer the full service channels
D.Economic considerations should not be the only criteria for deciding what combination of channels to be used

782. Segmentation is the process of:
A.Dividing the market into homogenous groups
B.Selecting one group of consumers among several other groups
C.Creating a unique space in the minds of the target consumer
D.None of these

783. The ______________ function of marketing makes the products available in different geographic regions.
A.Production.
B.Selling.
C.Distribution.
D.Promotion.

784. The traditional view of marketing is that the firm makes something and then ______________ it.
A.Markets.
B.Sells.
C.Prices.
D.Services.

785. ______________ is referred to as segmentation.
A.Mass marketing.
B.Niche marketing.
C.Differentiated marketing.

786. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________
A.Reference groups
B.Family.
C.Roles.
D.Status.

787. Augmented product contains ______________.
A.Basic needs.
B.Functional characteristics.
C.Additional benefits.
D.Expected features.

788. The emotional attachment of a customer towards a brand is known as ______________.
A.Brand associations
B.Perceived quality.
C.Brand loyalty.
D.Brand awareness.

789. Logistics means ______________.
A.Production.
B.Flow of goods.
C.Consumption.
D.Marketing channel.

790. Logistics management is a part of ______________.
A.Production.
B.Marketing channel
C.Supply chain management.
D.Consumption.