631. A brand is a
A. Product Plan
B. Product Cost
C. Quality
D. Product or Service Name

632. Which concept of marketing is customer-oriented?
A. Modern concept of marketing
B. Entity concept
C. Old concept of marketing
D. All of the above

633. Sub-dividation marketing is called as
A. Market segmentation
B. Allocation of marketing
C. Decision of market
D. Only segmentation

634. The concept of on-line marketing is different from the concept of
A. e-commerce
B. e-Accounting
C. Commerce
D. All of these

635. What is true about on-line marketing?
A. A banner advertisement is a graphic image that can be animated and when a user clicks on it, he gets connected to another website.
B. The two most popular advertising methods on the Internet are ‘Commercial websites’ and ‘banners’.
C. An effective website is one that is easy to access, regularly updated and provides economic of scale.
D. All of the above

636. Which is the basic form of Innovation?
A. Introduction of novel production process
B. Improvement and development of existing process
C. Improvement and development of existing firm
D. All of the above

637. Who developed the 4 P’s of marketing?
A. J. R. Betty
B. Hanson
C. Mc Carthy
D. Peter F. Drucker

638. Marketing Environment Systems covers
A. Marketing Information System
B. Monitoring and Control System
C. Marketing Planning System
D. All of the above

639. Which is a base of green marketing?
A. Greenhouse gas reduction market
B. Capital Flow
C. Programme
D. Product

640. Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and
A. Non-economic
B. Social
C. Political
D. None of these