921. Maximizing the market share is the objective of company in ______________ stage of product life cycle.
A.Growth.
B.Maturity.
C.Introduction.
D.Decline.

922. ______________ is called printed salesmanship.
A.Advertisement.
B.Personal selling.
C.Promotion.
D.none of these.

923. When the advertisement is to create an image or reputation of the firm, it is called ______________ advertising.
A.Institutional.
B.Advocacy.
C.Comparative.

924. Department stores generally serves ______________ class.
A.Poor.
B.Middle.
C.Rich.
D.All of the above.

925. During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.
A.Introduction.
B.Maturity.
C.Growth.
D.None of these.

926. Marketing is a ______________ function transferring goods from producers to consumers.
A.Systematic.
B.Economic.
C.Management.
D.Commercial.

927. A firm identifies the target market, needs and wants of customers through
A.Marketing research
B.Planning.
C.Concepts.
D.Segmentation.

928. ______________ is the process of identifying specific market segments.
A.Market targeting
B.Target marketing.
C.Positioning.
D.Marketing.

929. ______________ can be produced and marketed as a product.
A.Information.
B.Celebrities.
C.Properties.
D.Organizations.

930. Direct marketing refers to a communication between the ______________ and ______________ directly.
A.Seller and the buyer.
B.Firm and suppliers
C.Society and target market.
D.price and service.